M3M Branded Residences in Gurgaon: Projects, Prices & Upcoming Luxury Collaborations

M3M branded residences in Gurgaon are emerging as a distinct segment of the city’s ultra-luxury housing market, bringing together M3M India with international names from fashion, automotive design, watchmaking, and luxury lifestyle.

From Elie Saab at SCDA Sector 111 to upcoming collaborations associated with Aston Martin, Jacob & Co., BRABUS and Franck Muller, M3M is building a portfolio where the brand attached to a residence becomes part of the property's identity.

This shift also reflects something larger happening in Gurgaon. For many affluent buyers, a luxury home is no longer evaluated only by location, size, clubhouse, and specifications. Design provenance, privacy, limited inventory, global brand association, and the experience of ownership are increasingly part of the conversation.

In other words, Gurgaon is moving from simply buying more space to also buying experience, identity, and exclusivity.

This guide explores M3M branded residences in Gurgaon, their locations, configurations, indicative prices, the idea behind branded living, and why M3M is placing different global luxury collaborations across some of Gurgaon's most prominent real-estate corridors.

What Are Branded Residences?
 

A Branded residence is a residential development created in association with an established brand whose identity influences the positioning, design, or lifestyle experience of the project.

Historically, branded residences were strongly associated with luxury hotel groups. Today, the category has expanded into fashion, automobiles, jewellery, watchmaking and other luxury industries.

The important distinction is that a branded residence aims to offer more than a famous name on the entrance.

Depending on the collaboration, the brand can influence elements such as:

• Architecture and interior design
• Material selection and finishes
• Arrival experiences
• Club and lifestyle spaces
• Hospitality and concierge concepts
• Residential services
• Design language
• Brand-led amenities
• Exclusivity and limited inventory

This is why two branded residences can offer completely different experiences, even when they fall into the same luxury price category.

Why Are Branded Residences Becoming Popular in Gurgaon?
 

Gurgaon's luxury residential market has evolved significantly.

A premium address once meant a large apartment in a good location with a clubhouse and quality specifications.

Today's ultra-luxury buyer can be more demanding.

For an HNI, entrepreneur, business family, senior corporate executive, NRI or collector, the buying decision may also involve privacy, scarcity, design identity, service, community and brand association.

This is where aspirational buying becomes important.

A buyer may already know Aston Martin as an automotive marque, Elie Saab through couture, Jacob & Co. or Franck Muller through luxury watches, or BRABUS through performance luxury. A residential collaboration extends that familiar luxury identity into the home.

The purchase therefore becomes partly functional and partly aspirational.

It is not simply:

“How many square feet am I buying?”

It can also become:

“What kind of lifestyle and identity does this address represent?”

Gurgaon's Appetite for Ultra-Luxury Real Estate

Branded residences are not appearing in isolation. They are developing within a Gurgaon market that already has a substantial premium and ultra-luxury housing ecosystem.

Golf Course Road, Golf Course Extension Road and Dwarka Expressway now cater to different categories of affluent buyers, while developers are experimenting with larger residences, lower density, private lift lobbies, expansive decks, hospitality-led clubhouses and limited-edition inventory.

M3M's branded-residence strategy takes this evolution further by pairing different Gurgaon micro-markets with brands from completely different luxury industries.

Rather than creating one branded project, M3M is developing a broader branded-residence portfolio.

M3M Branded Residences in Gurgaon
 

Based on the project information currently available, the major M3M branded residences in Gurgaon include:

*Upcoming-project information and prices are indicative and subject to final developer announcements, approvals and applicable RERA disclosures.

The portfolio is particularly interesting because the projects are not concentrated in one location. They extend from established Golf Course Road to Golf Course Extension Road and the emerging luxury ecosystem around Sector 111 on Dwarka Expressway.

M3M Branded Residences on Golf Course Road
 

M3M Franck Muller Residences — Sector 43 Gurgaon
 

M3M Franck Muller Residences Sector 43 Gurgaon is an upcoming branded residential development by M3M India in collaboration with Franck Muller, the Swiss luxury watchmaking brand.

The project is planned in Sector 43 near Golf Course Road, placing it within one of Gurgaon's established premium residential and commercial districts.

That location makes the project different from branded developments in emerging corridors. Sector 43 already benefits from access to Golf Course Road, MG Road, NH-48, Cyber City, Cyber Hub, Rapid Metro, retail destinations, schools and healthcare infrastructure.

Current project information indicates approximately 5–6 acres, two residential towers and a limited-inventory format. Large-format 4 and 5 BHK residences of approximately 5,000–7,000+ sq. ft. are referenced, while select larger formats may extend further.

The design positioning draws from Franck Muller's association with precision, craftsmanship and distinctive Swiss luxury.

M3M Franck Muller Residences Quick Facts
 

Location: Sector 43, Gurgaon
 Brand: Franck Muller
 Developer: M3M India
 Project Size: Approx. 5–6 acres*
 Configuration: 4 & 5 BHK*
 Unit Size: Approx. 5,000–7,000+ sq. ft.*
 Status: Upcoming
 Indicative Price: Approx. ₹25 Cr onwards*

The project information supplied for this article references approximately ₹25 Cr onwards for the 4 BHK format, while larger 5 BHK formats are indicated around ₹25–27.5 Cr onwards. These figures remain indicative.

M3M Branded Residences on Golf Course Extension Road
 

M3M BRABUS Residences — Sector 58 Gurgaon
 

From Swiss watchmaking in Sector 43, the branded-residence story moves to German performance luxury in Sector 58.

M3M BRABUS Sector 58 Gurgaon is an upcoming ultra-luxury development planned by M3M India in association with BRABUS, known internationally for its automotive performance and luxury lifestyle identity.

Located on Golf Course Extension Road, the development is being conceptualised around large residences, low-density planning and privacy.

Current pre-launch information references approximately 30–32 acres, around 240 residences, and large-format 4 and 5 BHK homes. However, final project area, density and inventory are yet to be formally confirmed.

A notable concept associated with the development is two residences per core, reducing the number of households sharing common lift and lobby areas.

Large balconies, glass façades, premium interiors, smart-home technologies and a performance-inspired design language are among the elements currently associated with the project.

M3M BRABUS Quick Facts

Location: Sector 58, Golf Course Extension Road
 Brand: BRABUS
 Developer: M3M India
 Project Size: Approx. 30–32 acres*
 Inventory: Approx. 240 residences*
 Configuration: 4 & 5 BHK*
 Unit Size: Approx. 5,000–7,000+ sq. ft.*
 Status: Upcoming / Pre-launch
 Indicative Price: Larger 5 BHK residences referenced from approx. ₹24 Cr onwards*

Available information references approximately ₹24 Cr onwards for a ~6,000 sq. ft. 5 BHK residence and around ₹28 Cr onwards for larger ~7,000–7,500 sq. ft. formats. Final pricing is subject to official announcement.

Sector 111: M3M's Branded-Residence Cluster
 

Sector 111 represents a different chapter in M3M's branded-residence strategy.

Instead of a single standalone branded development, the location is being positioned around multiple international luxury collaborations.

The supplied project information describes Billionaire's Block at Smart City Delhi Airport (SCDA) as the setting for developments associated with brands including Elie Saab and Jacob & Co., while Aston Martin is also being positioned in Sector 111.

The broader location also benefits from its position along Dwarka Expressway near the Delhi-Gurgaon border, with connectivity towards IGI Airport, Aerocity, Dwarka and Yashobhoomi.

This creates an interesting proposition: rather than simply creating another luxury residential tower, Sector 111 is being positioned as a potential branded-luxury destination.

M3M Elie Saab — SCDA, Sector 111 Gurgaon
 

M3M Elie Saab Sector 111, Gurgaon, is a new-launch ultra-luxury residential project by M3M in collaboration with international fashion house Elie Saab.

Located at SCDA, Sector 111, the project forms part of Billionaire's Block – 111.

Here, the brand association shifts from automotive performance or watchmaking to fashion, couture and refined design.

The project offers large 4 Bedroom + Utility residences, with the supplied project information listing sizes from approximately 4,205 to 4,655 sq. ft.

The project information also highlights features such as one apartment per core, private lift lobbies, 12-ft ceiling heights, floor-to-ceiling glazing and wide decks with private pools, alongside Italian flooring, German kitchens and smart-home features.

M3M Elie Saab Quick Facts

Location: SCDA, Sector 111, Gurgaon
 Brand: Elie Saab
 Developer: M3M
 Project Size: 15.99 acres
 Configuration: 4 BHK / 4 Bedroom + Utility
 Unit Size: Approx. 4,205–4,655 sq. ft.
 Total Units: 336
 Status: New Launch
 Indicative Price: Around ₹15 Cr onwards

The supplied pricing table lists approximately ₹14.60 Cr onwards for 4,205 sq. ft. and ₹15.68 Cr onwards for 4,520 sq. ft. residences.

M3M Jacob & Co. Residences — Sector 111 Gurgaon

M3M Jacob & Co. Sector 111 Gurgaon is an upcoming collaboration between M3M India and Jacob & Co., a luxury house associated with high-end watches and jewellery.

The project is planned within Billionaire's Block at SCDA along the Dwarka Expressway corridor.

Current information indicates large 4.5 and 5.5 BHK residences ranging approximately from 6,500 to 7,500 sq. ft., with limited-edition positioning.

Its design concept is intended to translate Jacob & Co.'s association with craftsmanship, precision and statement luxury into architecture and interiors.

M3M Jacob & Co. Quick Facts

Location: Billionaire's Block, SCDA, Sector 111
 Brand: Jacob & Co.
 Developer: M3M India
 Project Size: Approx. 12 acres*
 Configuration: 4.5 & 5.5 BHK*
 Unit Size: Approx. 6,500–7,500 sq. ft.*
 Status: Upcoming
 Indicative Price: Approx. ₹25 Cr onwards*

The supplied project information lists the 4.5 BHK format at approximately ₹25 Cr onwards, while larger configurations remain subject to confirmation.

M3M Aston Martin Residences — Sector 111 Gurgaon

Perhaps one of the most recognisable names in M3M's upcoming branded portfolio is Aston Martin.

M3M Aston Martin Residences Sector 111 Gurgaon is being positioned as an upcoming ultra-luxury residential development associated with the British automotive marque.

The concept aims to translate ideas associated with Aston Martin—sculptural design, craftsmanship, material quality, precision and automotive luxury—into a residential environment.

Available pre-launch information references approximately 14.5 acres, around 189 residences, and large 5 and 5.5 BHK formats, with approximately 7,300 sq. ft. frequently referenced for a primary configuration. These figures require final confirmation.

M3M Aston Martin Residences Quick Facts

Location: Sector 111, Dwarka Expressway
 Brand: Aston Martin
 Developer: M3M India
 Project Size: Approx. 14.5 acres*
 Inventory: Approx. 189 residences*
 Configuration: 5 & 5.5 BHK*
 Unit Size: Approx. 7,300 sq. ft.*
 Status: Upcoming / Pre-launch
 Indicative Price: Approx. ₹30 Cr onwards*

The source material currently places indicative pricing around ₹30–35 Cr for the referenced 5.5 BHK format. The project remains upcoming, so final pricing, inventory, specifications and approvals should be verified at launch.

From Sector 43 to Sector 111: Why Location Matters
 

One of the more interesting aspects of M3M branded residences in Gurgaon is that each location represents a different luxury micro-market.

Sector 43 — Established Golf Course Road Luxury

Franck Muller is being positioned in an established central Gurgaon neighbourhood with access to mature social infrastructure, Rapid Metro, corporate offices and premium retail.

Sector 58 — Golf Course Extension Road

BRABUS sits within a corridor that has developed into a major premium and ultra-luxury residential market, with connectivity towards Golf Course Road, SPR, Sohna Road and major business districts.

Sector 111 — Dwarka Expressway & SCDA

Sector 111 provides a different proposition because of its proximity to the Delhi-Gurgaon border, IGI Airport, Aerocity, Dwarka and Yashobhoomi.

The concentration of multiple branded developments around SCDA and Billionaire's Block could give the location a distinctive luxury identity of its own.

What Makes M3M's Branded-Residence Strategy Different?
 

The interesting part is not simply the number of brands.

It is their diversity.

Franck Muller represents Swiss watchmaking.

BRABUS represents German performance luxury.

Elie Saab represents international fashion and couture.

Jacob & Co. represents high jewellery and haute horology.

Aston Martin represents British automotive luxury.

These are completely different luxury worlds.

If executed as proposed, that means buyers will not simply be comparing one M3M luxury apartment with another. They may be comparing different interpretations of luxury itself.

For one buyer, luxury may mean understated craftsmanship.

For another, it may mean performance and automotive design.

For someone else, it may mean fashion, hospitality, collectible value or exclusivity.

That is where branded residences become more than a naming exercise.

Are M3M Branded Residences Only About the Brand Name?
 

They should not be evaluated that way.

A globally recognised name may create attention, but buyers still need to evaluate the underlying real estate.

That includes the project's:

Location • Land parcel • Density • Apartment size • Floor plan • Privacy • Specifications • Developer execution • Brand involvement • Services • Maintenance model • Pricing • Approvals • Possession schedule • Resale potential

This becomes especially important in an emerging branded-residence market because the exact role of the partner brand can differ significantly between projects.

A buyer should understand what the brand actually contributes rather than assuming every branded residence operates under the same model.
 

Who May Consider M3M Branded Residences in Gurgaon?
 

M3M's branded developments are largely positioned at the upper end of Gurgaon's housing market.

They may therefore be relevant to HNIs and ultra-HNIs, business owners, entrepreneurs, senior corporate leaders, NRIs, collectors and buyers looking for limited-inventory trophy residences.

For end-users, the attraction may be space, privacy, service and design.

For investors, the attraction may include scarcity, location and the potential desirability of a globally branded address.

However, a branded name alone should not be treated as a guarantee of appreciation or resale performance.
 

M3M Branded Residences: Investment Perspective
 

From an investment perspective, branded residences need to be analysed differently from standard premium apartments.

There can potentially be a brand premium in the acquisition price. The relevant question is whether the overall proposition justifies that premium.

Investors should therefore examine:

1. Location fundamentals — Is the micro-market already established or still developing?

2. Brand involvement — How deeply is the luxury partner involved in design, interiors, services or ongoing operations?

3. Scarcity — How many comparable residences will exist?

4. Entry price — How does the price compare with other ultra-luxury properties nearby?

5. Holding costs — What are the expected maintenance, club and service costs?

6. Buyer pool — How large could the resale and rental audience realistically be at that ticket size?

7. Execution and approvals — What has actually been officially announced and approved?

This is especially important for upcoming projects where early market information can change before formal launch.

Launched vs Upcoming M3M Branded Residences
 

Not every project discussed under the M3M branded-residence portfolio is at the same stage.

M3M Elie Saab at SCDA is identified in the supplied project information as a New Launch, while M3M BRABUS, Aston Martin, Jacob & Co. and Franck Muller Residences are identified as upcoming developments.

This distinction matters.

For upcoming projects, buyers should treat prices, sizes, amenities, tower counts, payment plans and possession schedules as indicative until supported by final developer documentation and applicable RERA information.

The Bigger Story: Gurgaon Is Moving Towards Aspirational Luxury
 

The rise of M3M branded residences Gurgaon tells us something about how the city's luxury market is changing.

Luxury is becoming increasingly experiential.

The traditional checklist—

good location + large apartment + premium clubhouse is expanding.

Today's aspirational buyer may also ask:

Who designed it?
What does the brand represent?
How private is it?
How limited is the inventory?
What experience comes with ownership?
Does this home feel different from everything else available?

That shift helps explain why brands from fashion, watches, automobiles and performance luxury are finding a place in residential real estate.

The home itself is becoming an extension of personal taste.

M3M Branded Residences Gurgaon: Which Location Offers What?
 

For buyers comparing the current portfolio, the simplest way to understand it is by location.

Sector 43 offers an established Golf Course Road ecosystem and Franck Muller's watchmaking-inspired luxury.

Sector 58 combines Golf Course Extension Road with BRABUS's performance-luxury positioning.

Sector 111 and SCDA represent the largest concentration of M3M's branded-residence story, with Elie Saab, Jacob & Co. and Aston Martin associated with the wider location.

There is therefore no single “best” M3M branded residence for every buyer.

The appropriate project depends on whether the priority is location maturity, design identity, apartment size, brand preference, privacy, entry price or long-term investment strategy.

Things Buyers Should Verify Before Booking
 

Before paying an EOI or booking amount in any upcoming branded project, buyers should verify the official project name and brand partnership, Haryana RERA registration, sanctioned plans, exact land area, tower and unit count, carpet and saleable areas, BSP and other charges, payment schedule, possession timeline, specifications, brand's contractual role, ongoing service model, maintenance charges, cancellation terms and refund conditions.

This is particularly important because several projects discussed here remain in the upcoming or pre-launch stage and the supplied material itself notes that information may change before final developer confirmation.

Why Speak to Right Solutions Before a Branded-Residence Pre-Launch?
 

A branded residence can attract attention because of the name attached to it.

But an investment decision requires much more than brand recognition.

Right Solutions can help buyers compare M3M branded residences across Gurgaon based on location, configuration, price, inventory, payment plan, developer information and investment requirements.

For buyers exploring upcoming launches, the objective should be to create a clear roadmap before committing capital—understanding which project fits the requirement, what needs to be verified, what alternatives exist and what the complete acquisition cost could look like.

Whether your questions are about M3M Elie Saab, M3M BRABUS, M3M Franck Muller, M3M Jacob & Co. or M3M Aston Martin Residences, the Right Solutions team can help you evaluate the available information and navigate the buying process from initial research through site visits and final selection.

Call / WhatsApp: +91 9911370700
 Email: sales@rightsolutions.co.in

You can also explore Right Solutions' broader guide to Top Branded Residences in Gurgaon & Global Brand Partnerships for comparisons beyond M3M